Augmented reality is being used by real estate professionals to bring traditional, flat print materials such as blueprints and photos to life right in front of the consumer. AR provides a very unique opportunity for every level of the real estate industry. Professionals believe that augmented reality provides great value at the early stages of a construction project, to the final selling and marketing tools when selling a property.

The applications of AR vary greatly and can apply to a myriad of marketing and sales aims. AR applications can for example: • Find or navigate to brands and stores • Via logos, scan in mobile coupons that can then be redeemed • Create multimedia use of analogue print brochures or adverts • Visually display and create the experience of brand worlds • Create transparency and access to products that need to be explained • Retrieve supplementary services/information on demand based on situation and context • Carry out target-group-specific focusing of advertising messages • Facilitate interactive window-shopping to increase frequency of shop visits With our solutions, you can interact with consumers through everyday objects to enhance brand communications and utility with digital experience.

Augmented Reality technology provides a powerful tool to increase students’ motivation and engament. The potential of AR to improve learning outcomes at all levels of education is tremendous. By introducing AR supported content in the classroom, schools become better able to catch the imagination of their students and offer instructors assistance in securing productive levels of attention.

Firecoals have reseached and examine the application of augmented reality technology on gaming. AR gaming expands the playing field, taking advantage of the diversity of the real-world environment to keep the games interesting.